The driving school has come up with a new idea connected with the courses for driving instructors. The market demand for organizing such courses already is pretty high, and if we considered the number of potential customers who would have enrolled for the course if the price was only twenty per cent lower, we would deal with a true revolution! There is no doubt that if the price was a bit lower, more indigent people would surely use the possibility to appear on the job market with some driving qualifications. This segment of services is still open and looking for new initiatives all the time. Constant observance of the market tendencies has let the management of the driving school discover a new solution of how to benefit from the interest of less well-off people. Actually, this idea touches the very case of special Driving instructor course series. The interested person would have to present a document acknowledging his or her monthly income, prove that there are no hidden, additional incomes in the family and then, he could be entitled to benefit from some discounts. The price of the whole driving instructor course can be lowered even by twenty per cent. For just 80% of price, more people would like to have a driving instructor course.